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Privacy Policy

This policy explains how Retendo AB processes personal data when you visit retendo.com, submit a form or subscribe to our newsletter.

Last updated: 9 September 2026

1. Data controller

Retendo AB, company registration number 556606-8242, Eriksbergsgatan 10, 114 30 Stockholm, Sweden, is the controller for the processing described in this policy.

If you have questions about how we process your data, or wish to exercise any of your rights, contact us at info@retendo.com or +46 8 20 41 80. We have not appointed a data protection officer.

2. What we process and why

We only process the data we need, for the purposes set out below. The data comes from you — we do not buy personal data.

Purpose
Data
Legal basis
Retention
Purpose
Responding to enquiries about demos, trials, pricing and contact
Data
Name, work email, phone, institution, role, your message
Legal basis
Legitimate interest — answering your enquiry and discussing our services
Retention
24 months after last contact
Purpose
Newsletter and webinar invitations
Data
Name, email address, organisation, opens and clicks in our emails
Legal basis
Consent — which you can withdraw at any time
Retention
Until you unsubscribe
Purpose
Web analytics — understanding how the website is used and fixing errors
Data
IP address, browser and language, pages visited, timestamp, referring page
Legal basis
Consent — given in our cookie banner and withdrawable at any time
Retention
24 months
Purpose
Support and email correspondence
Data
Contact details and the content of your correspondence with us
Legal basis
Legitimate interest, or performance of a contract if you are a customer
Retention
24 months, longer where required by the contract

Providing data is voluntary. If you do not complete the required fields in a form, we cannot respond to your enquiry.

3. Cookies and similar technology

Cookies are small data files stored on your device. We use them to make the website work and to understand how it is used. We may also use tracking pixels in newsletters to see whether an email has been opened.

Necessary cookies are always set — the website needs them to work. Cookies for analytics and marketing are only set after you have given your consent in our cookie banner. You can change or withdraw your choice at any time, and you can always block or delete cookies in your browser settings.

4. Who we share data with

We never sell your personal data. To run the website we use suppliers who process data on our behalf, as processors and under data processing agreements:

  • HubSpot — forms, contact records and newsletter distribution
  • Claydar — website visitor statistics
  • Google Fonts — fonts loaded when the page is displayed, which means your IP address is shared with Google

We may also have to disclose data where required by law, to establish or defend legal claims, or to prevent fraud and security incidents.

5. Transfers outside the EU/EEA

Your data is primarily processed within the EU/EEA. Some of our suppliers may process data in the United States. Such transfers are made on the basis of the European Commission’s standard contractual clauses, together with supplementary safeguards.

You can request a copy of the safeguards we apply by contacting us.

6. Your rights

Under the GDPR you have the right to:

  • Access the data we process about you
  • Have inaccurate data corrected or completed
  • Have data erased or processing restricted
  • Object to processing based on legitimate interest, and to direct marketing
  • Receive your data in a machine-readable format and have it transferred to another party (data portability)
  • Withdraw your consent at any time, without affecting processing that has already taken place

Contact us at info@retendo.com to exercise a right. We respond within one month.

If you are not satisfied with how we process your data, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY), our supervisory authority, or with the supervisory authority in the country where you live.

Questions about your data?

Contact us at info@retendo.com and we will help you.

Retendo AB · reg.no 556606-8242 · Eriksbergsgatan 10 · 114 30 Stockholm, Sweden